Sunday, November 2, 2008

No More Than Meets the Eye part II - Giorgio Armani

In the second part of No More Than Meets The Eye, a closer look at the Italian maestro of casual elegance - Giorgio Armani. In many ways the trend of forcedly fresh aquatics for men was benchmarked by Armani's Acqua di Giò pour Homme in 1996. As much as I do not like the fragrance myself, it without a doubt played a central part in the development of the world of perfume. As this style now, finally, is fading and oriental and woody launches are becoming more common again, one can look back at this legacy with almost sentimental feelings. Further, in the aquatic and fresh category Acqua di Giò to this day remains a complex and well crafted fragrance at the top of its group.

Visually Armani fragrance ads have kept a resolute image throughout the decades, portraying the soft and sensual aesthetic regularly found in the designers clothes.

(All pictures courtesy of:

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