Many are a bit underwhelmed when first sampling Brit. And sure, this is not a sillage monster or Joop! competitor. Instead, Brit is a very cleverly updated modern oriental. It´s sensual and soft and clearly designed to be enjoyed by a loved one close to your skin. Like many L’Artisan Parfumeur fragrances, Brit sports a remarkable longevity though; the powdery sweetness lingers subtly for hours.
An immediate association for me is gingerbread, the Swedish Christmas kind with plenty of cardamom. Other notes mingling happily together with the sharp ginger include spicy nutmeg and green zesty mandarins. The heart notes are dominated by a bold rose, obviously a conscious choice of perfumer Antoine Maisondieu. Rose, along with lavender the most characteristically English of notes, was of course a must ingredient to incorporate in this national homage.
National references aside, Brit also serves as a bridge between traditional perfumery and modern. Carelessly blending time honored barbershop tradition with cheeky synthetic accords. The end result is truly greater than the sum of its parts. Maisondieu has created the ideal Hammam Bouquet of the 21: st century. Playful, dandyish and delicate.
Year of Launch: 2004
Gender Classification: Masculine
Reminiscent of: Boucheron Jaïpur, Paloma Picasso Minotaure, Chanel Allure Homme
Longevity & Sillage: Limited output, above average longevity
Overall Rating: 8/1o